Apple's 2015 London Apple Music Festival will include performances from Pharrell Williams, Florence + The Machine, One Direction, Disclosure, and more. The Festival runs from September 19 through September 28 at the Roundhouse, and just as Apple has done in past years, tickets to the concerts will be given away through a lottery system.
iTunes Festival is now Apple Music Festival
For everyone who isn't lucky enough to score tickets to the concerts, Apple will broadcast the shows live and on-demand via Apple Music, iTunes, and Apple TV. This year will also include coverage on Beats 1 and glimpses backstage on Apple Music's Connect.
Apple renamed the event this year from iTunes Festival to Apple Music Festival, which doesn't come as a big surprise considering the strong push the company is making into the streaming music market.
Apple has more performances to announce between now and September 19. You can check out the concert schedule at the Apple Music Festival website.