Apple Pulls Plug on Ping

| News

R.I.P. PingApple pulled the plug on Ping Monday, ending the company's first foray into social networking. Apple had announced Ping would shut down on September 30th, a promise now met.

Ping was a social networking service centered around music and iTunes. It allowed iTunes users to follow each other and see what music they liked and purchased. It was launched with great fanfare in 2010, but it did so with one fatal flaw: no Facebook integration. As such, it existed in a social networking vacuum, and it never gained critical mass.

The service had been built with Facebook integration, but Facebook yanked Apple's access to its APIs just before launch because the company wanted Apple to pony up for the right to do so. Apple declined Facebook's terms, access was yanked, and Ping users subsequently suffered pangs of regret.

Apple stopped taking new members in September, and as of Monday, members going to iTunes will now no longer see a link to Ping. Unfortunately, few people are likely to notice.

Image made with help fro Shutterstock

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“As such…it never gained critical mass”.

Critical mass? I’m not sure that it ever gained a single proton. That’s unkind, maybe it achieved a few molecules.

Ping made Google plus look like the Champs Élysées at rush hour (which is impressive, given that G+ still looks like Arctic wasteland next to Facebook). One could be forgiven for thinking ping was already dead.

Alas, poor ping. Your life was loveless, brutish and short. And now you’re dead. Mercifully.

Bryan Chaffin

Alas… smile

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