Apple showed off the iPad, iPad mini and FaceTime video conferencing in a new commercial that aired Friday evening. The ad features a girl singing "I'll Be Home for Christmas" to her grandfather through a FaceTime chat while he listens and smiles.
Apple's "I'll Be Home" iPad holiday ad
The ad never mentions any Apple products by name, but instead simply shows the iPad and iPad mini, and at the end shows an Apple logo.
Apple's iPhone and iPad marketing campaign has focused on emotions and the idea that the devices empower users, and this new ad is no different. Where other companies rattle off hardware specifications or poke fun at Apple product users, Apple goes for the heart, and the "I'll Be Home" ad is a perfect example.
I'll Be Home is airing on television now and can also be seen online at the Apple website.