Apple Will Reportedly Announce New iPads and iMacs October 16th

The Apple Crystal BallApple will hold its next major media event on October 16th, according to unnamed sources cited by Re/code's John Paczkowski. The event will be held in Apple's Town Hall Auditorium in Cupertino, CA, and it will be centered around new iPads and iMac models.

Competing rumors put that event on October 21st, but I'm going with Mr. Paczkowski on this one.

Apple has held two media events during the September/October time frame for years, and it's no secret that iPad and iMac are both waiting for updates. What would be even more fun would be an update to Apple's 16-month old Mac Pro line, at least to those of us who like to pretend we need the power of a Mac Pro.

Other candidates for this event include the release of OS X Yosemite, which was promised for October. Apple Pay—the company's foray into mobile payments—was also scheduled for launch in "mid-October."

Apple's Town Hall Auditorium is much smaller than the Flint Center, where Apple introduced iPhone 6, iPhone 6 Plus, Apple Watch, and Apple Pay. On a good day, the space holds a few hundred people, and that's assuming they really like each other. Accordingly, don't expect the fashion press.

One fun note, the amusing headline for this Re/code story was, "Uh, Tim, We Blew Our Budget on U2, but There’s This Great Cover Band in Los Gatos..." First of all, that's funny. Secondly, I assume he means Paul Kent's excellent band The Houserockers, and I'm sticking with that for the sake of the plug.

It's hard to throw a rock in Silicon Valley without hitting a Houserockers gig these days, so even if Tim Cook doesn't take this fictional recommendation, you should see them if you make it out to the Bay Area.