Apple has begun integrating technology it acquired from Chomp in the newest beta of iOS 6. iPodUplink published a video on YouTube that shows a new interface for searching for apps on the App Store on an iPad and suggests new algorithms are in play, too. Check below the fold for the full movie.
App Store Screenshot on iOS 6 Beta
Chomp is a discovery service that promised users better searches on Apple’s App Store and on what used to be the Android Marketplace. Apple purchased Chomp in April of 2012 for a reported US$50 million—the company dropped support for Android search later that month.
Chomp’s app discovery process was based on algorithms that learned an app’s function and allowed users to search based on what chomp knew rather than what developers named their apps or the keywords they used to describe them.
When Apple bought the company, the assumption was that it wanted to improve the discovery process for the App Store, which had grown to more than half a million apps. The new App Store search in iOS 6—which is scheduled to be released this fall—is the first indication we’ve seen that Apple is incorporating the technology.
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