Apple iPhone 4S Santa Ad Ranked Most Effective of the Season

| News

Apple’s holiday ad for the iPhone 4S showing Santa using the Siri voice control feature was ranked as the most effective commercial of the season, according to a study by the analysis firm Ace Metrix.

The advertising analysis company polled a random selection of television viewers it says represent the overall U.S. audience. Based on the results, Apple’s Santa commercial earned 652 points out of 950 — a full 8 percent higher than the average score for other commercials in the technology category.

Apple's Santa ad for the iPhone 4S and SiriApple’s Santa ad for the iPhone 4S and Siri

Other ads that performed well during the holiday season came from companies such as Nintendo, Coca Cola, Duracell and Pillsbury.

Apple released the commercial a week ahead of the Christmas holiday. It shows Santa asking Siri for weather updates in several cities, looking up his “naughty or nice” list, and checking how many appointments he has left for the night, which turned out to be 3.7 billion.

The iPhone 4S television ad campaign has focused heavily on Siri even though the feature is still considered beta. You can check out the Santa iPhone 4S commercial at the Apple website.

[Thanks to GigaOm for the heads up.]


Lee Dronick

It was a great ad and not annoyingly tacky like the Nissan ad “Most Wonderful Sale of the Year.”

focused heavily on Siri even though the feature is still considered beta.

I have been using it more and more. For me it seems to have trouble with recognizing an email address, but for entering text to speech it is almost always spot on.

Log in to comment (TMO, Twitter or Facebook) or Register for a TMO account