Apple iPhone Tops J.D. Power Customer Satisfaction

Apple’s iPhone has topped J.D. Power & Associates’ customer satisfaction survey for smartphones for the fourth time in a row. The research firm announced Thursday that Apple scored 800 out of a possible 1,000 points in its most recent survey, ahead of second place Motorola (791 points) and third place HTC (781 points).

In the chart below, you can see that Apple scored five out of five stars in five out of six categories, with only satisfaction with the iPhone’s battery function bringing Apple’s score down.

In fact, Apple’s rating of two stars on battery function was the lowest of the seven manufacturers included the survey — Nokia was the best, with a five out of five rating, while the other manufacturers scored either three or four out of five. A rating of two stars means that Apple scored below average.

J.D. Power Chart

Source: J.D. Power & Associates

Other details of the survey include the fact that customers are keeping their mobile handsets (both traditional cell phones and smartphones) for an average of 20.5 months, the highest length of time since the survey began in 1999. The firm suggested this could be as much about the economy as any other factors, as users waited longer to upgrade their devices to save money.