Apple Posts $3 Billion in Profit in Record March Quarter; iPhone Sales Double [Updated]

| Apple Stock Watch

Apple posted yet another record quarter Tuesday for the March quarter, the company’s second fiscal quarter. The company posted revenue of US$13.5 billion and a quarterly profit of $3.07 billion, or $3.33 earnings per share (EPS). The company reported higher Mac sales, and iPhone sales grew 131% year-over-year.

Apple sold 2.94 million Macs during the quarter, which was 33% more than in the year-ago quarter. The company moved some 8.75 million iPhones, and perhaps surprisingly 10.89 million iPods, which represents just a one percent decline year-over-year.

The company’s revenue and profits represented both a record March quarter and a record non-holiday quarter. Apple reported revenue of $15.68 billion during the December quarter of 2009 (fiscal Q1), and profits of $3.38 billion, which remains the overall record.

“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” Apple CEO Steve Jobs said in a statement. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”

The March results don’t include shipments of the Apple’s new iPad, which shipped on April 3rd. For pre-orders, the company typically charges credit cards once a product ships.

Apple’s gross margins for the quarter were 41.7%, up from 39.9% year-over-year, and international sales accounted for 58% of total revenues, which was the same percentage reported in the December 2009 results.

The company offered guidance of $13-$13.4 billion in revenue for the June quarter, with an EPS of $2.28-$2.39.

Apple is about to begin its quarterly conference call with analysts, and The Mac Observer will offer full coverage of news from that event as it develops.

Shares in AAPL closed lower at $244.59 off by $2.48 (-1.00%), on strong volume of 22.9 million shares trading hands. The stock has leaped in after hours trading - see our full coverage for details.

*In the interest of full disclosure, the author holds a small share in AAPL stock that was not an influence in the creation of this article.  



I was hoping we’d get some numbers on iPad shipments. Oh well, maybe soon.


SJ said -

and we have several more extraordinary products in the pipeline for this year.?

Since this is part of a financial statement it must be true. Mustn’t it?  Any idea what these ‘extraordinary products’ might be, Bryan.  The rumour mill needs more grist.


The next time we’ll hear Apple say anything about iPad sales, it will probably be a press release announcing that they’ve sold their first million units.

When that day will be is anyones guess at the moment.
For comparisons sake it took Apple 74 days to hit the 1 million mark with the original iPhone. My guess is they will beat that record with the iPad.

Bryan Chaffin

LW: The next iPhone is one such product, of course.  I’d guess a new Apple TV, too. I personally doubt we’ll be getting a new product category this year.


The iPad has been out some 10 days. It didn’t quite fall into that quarter.


New category: Mac
Somethingbetween a mini and a Mac pro smile

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