Apple Senior Vice President Eddy Cue endorsed the upcoming biography Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary (Amazon, iBooks) as the first book about Steve Jobs "to get it right." Mr. Cue issued back to back tweets about Steve Jobs, the first criticizing the documentary Steve Jobs: Man in the Machine.
Most of the top executives who worked for Steve Jobs at Apple have been critical of books such as Walter Isaacson's Steve Jobs, the only book written with cooperation from Mr. Jobs himself. Tim Cook, Sir Jony Ive, and others have criticized it as improperly focusing on negative aspects of Mr. Jobs's personality. Ashton Kutcher's Jobs film was also criticized for inaccuracies and creative liberties taken with history.
Last week, a large portion of Becoming Steve Jobs was revealed through an Amazon preview. That preview showed that many Apple executives, including Eddy Cue, granted extensive interviews to Brent Schlender and Rick Tetzeli, the authors of Becoming Steve Jobs.
Here's what Mr. Cue had to say about the book:
Best portrayal is about to be released - Becoming Steve Jobs (book). Well done and first to get it right.— Eddy Cue (@cue) March 16, 2015
A few minutes before that tweet, he posted this about the documentary Steve Jobs: Man in the Machine.
Very disappointed in SJ:Man in the Machine. An inaccurate and mean-spirited view of my friend. It's not a reflection of the Steve I knew.— Eddy Cue (@cue) March 16, 2015