Apple’s Sep. 1 Event is a Home Run

| Editorial

From time to time, Apple’s special events hosted by Steve Jobs have been less than thrilling. We have been left wanting. This time, our best hopes were fulfilled, and Apple’s September 1 event hit one out of the park.

Apple needed this event to be great. By that I mean that Apple was riding along as a giant company, making a lot of money, throwing its weight around, and irritating some developers. While the iPhone 4 I have is fantastic, the antenna issues, real and imagined, took away some of Apple’s luster.

This event returned Apple to the forefront of great consumer products, great imagination, aggressive design, and a focus on everything that Apple believes in.

These are the coolest iPods ever, and I want one of each. Especially the new nano. (And since my 3G shuffle went through the laundry, it needs replaced too.) The iPod touch with cameras and FaceTime will fly off the shelves this fall. The ability to call other iPod touches and iPhones will make for great conversations between families. This is also a crushing blow to the Android phones because the iPod touch, as Mr. Jobs said, is an iPhone without a contract.

The new Apple TV is awesome — except, as of this writing, it isn’t clear if owners of the original Apple TV can upgrade. We’re still checking on that.

I am not really concerned about the option for movie purchase going away. I never bought a single movie, digitally via iTunes. If it was worth owning, it bought it on Blu-ray.

Clearly, CBS and NBC have their own axe to grind with products like Hulu. That’s fine. Soon, as Mr. Jobs said, they’ll see the Apple light. Of course, it’s a no brainer that ABC would go along, given the relationship between ABC, Disney and Steve Jobs. My hat’s off to Mr. Murdoch at Fox for his foresight and courage to support Apple in this new 99 cent, streaming, commercial-free TV episodes rollout. All in all, Mr. Jobs did a great job. There was no need for apologies or defensiveness. Instead, Apple showed its best side and renewed our enthusiasm for a host of terrific new products.

To everyone at Apple, nice work.



I’m glad to see that iPod Classic is still with us. Not updated [didn’t need it] but still there for those of us with more music than fits in the others.

Thank you, Apple.


I wonder if the old AppleTV will see a software update? Would be nice as I like having storage. Sync it full and take it with you.

Or, what about AirPLay, they must bring it to the old AppleTV!

Mike Weasner

I applaud Apple for streaming today’s event live.  I assume they used the same technologies as will be used for streaming TV shows and videos.  So, it is worth noting that I had streaming dropouts several times during the event.  I was watching the event stream on my MacBook Pro 2.6GHz with 10.6.4.  Were the dropouts due to server load or my slow DSL (1.3mbps)?  If I were “renting” this stream, I’d be a very unhappy customer.

I was able to reload the web page to restore the streaming video.  At least, until it started happening again.  Wonder how you reload video on the new Apple TV?

John Martellaro

In the absence of an Apple statement, we’re fearing the worst here at TMO.  No update for the old Apple TV.


It’s not clear that movie purchases are going away altogether, just that you won’t purchase movieson Apple TV. You might still purchase a movie on your iMac or MBP.

Lee Dronick

So, it is worth noting that I had streaming dropouts several times during the event.

Same here. Mostly it streamed fine, and looked very nice on my iMac, but there were moments. Happens occasionally with my cable TV and that is hard wired.

My MacBook Pro sits on a side table and I wanted to see how the iMac stream compared with that. It looked pretty good on the MacBook, but they were not in synch with the MacBook being a tad ahead of the stream on the iMac.

Lee Dronick

“And since my 3G shuffle went through the laundry, it needs replaced too.”

I washed mine, and ran it through the dryer. They are so light that it is easy to miss it in a pocket. I bought a new one and now use it with a Sosche TapSTICK which adds a bit to size and weight.


I have a Comcast connection and the streaming worked great until around 10:45 and it started dropping. It finally gave up on allowing me to run full-screen, something I had done the first 45 minutes. Full-screen looked great on my older 23” display. This looked a lot better than any other Apple presentation I’ve watched, especially at full screen. I’m impressed even though there were a few drop outs.


Why do I have the suspicion that they streamed this as a test for their new streaming of rentals and future cloud services?  Think about it, what better way to get thousands of Macs on the same stream at the same time to see how their system handles the load?

I had a few glitches as well, but overall it was one of the best streaming events I’ve seen so far.


Quality on FiOS was great. Far better than any streaming I’ve previously seen. But there were glitches at times. And the finish went into an infinite loop (20 minutes or so then I finally killed it).

I’m assuming this was the live-test shakedown-cruise for the new data center. I wonder how many were watching?


I’m very impressed by today’s announcements.  The new AppleTV looks awesome and I want one, but I’ll be sad if there isn’t some kind of upgrade for my existing one.  Also I’ve never bought an iPod after getting an iPhone, but I want the iPod Nano even though I have no specific need for it.  I guess that’s what Apple does best, makes products so great you’ve got to have one.

I’d also like to give a special shout-out to Ping.  It doesn’t seem like a feature that will bring a bunch of people to iTunes who aren’t there already, or make Apple lots of money.  It simply looks like a labor of love for us music lovers.  Sure it might help us consume some more iTunes content, but in a world where our access to music variety has continually eroded in favor of selling to the masses, I can’t help but see this is a sign of goodwill.  Thanks Apple.


I am in accord that Apple hit a home run with this music event, but I do hope that the option to purchase TV and movies doesn’t go away, because I am a person that builds his personal library of what I think are great movies and TV series; I want to be able to continue to do that, and I think that I am not alone.

There is another advantage to these type of Apple events.  Having seen this event, we know what Android’s road map is for the next two to three quarters.


I was unimpressed with the new Apple TV.  Does it have any advantage at all over the Roku HD-XR, which later this year will support 1080p HD via a free upgrade?

The Roku player supports a large (and growing) number of channels, including Netflix, Amazon Video on Demand, Pandora, Major League Baseball, Roku Newscaster (CBS, NBC, CNN, NASA, c|net, ESPN, FOX, C-SPAN, NPR, BBC, etc.), flickr, many podcast channels, radio channels, and many more.

Why would anyone want to be stuck with the limited content from Apple when they can have so much more with a Roku player at the same price?


John M doesn’t have kids. 

We have purchased several kids movies from iTunes and loved the cost.  Cheaper than blue ray, by far, some in HD as well.  I would rather my son play digital media than a $40-$50 disk anytime.

The removal of purchases will increase pirating, I can guarantee it.

Constable Odo

For Apple’s share price, it was merely a bunt.

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