AT&T Brings Back Unlimited Data, but Just for TV Plans

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If you're an AT&T smartphone user pining for the bygone days of unlimited wireless data plans, there's a deal waiting for you—sort of. AT&T is offering unlimited data plans again, but only if you're a U-Verse or DirecTV subscriber.

AT&T offers DirecTV and U-Verse subscribers unlimited wireless data plansAT&T offers DirecTV and U-Verse subscribers unlimited wireless data plans

The unlimited plan for U-Verse and DirecTV subscribers gets them unlimited wireless data for up to four people in a family. The deal will set you back US$100 a month for a single line with unlimited talk, text and data, and additional lines cost $40 each.

You can add a tablet to the mix, too, for an extra $40 per month. Of course, "unlimited" doesn't exactly mean unlimited because AT&T will start throttling your bandwidth when you hit 22GB per line in a single month.

The idea behind the new unlimited deal is to make U-Verse and DirecTV more enticing, and letting customers stream shows without fear of hefty overage charges is pretty nice. That said, you'll have to use AT&T as your cell service and television subscription provider, which isn't very appealing to some customers.

If AT&T's unlimited deal looks interesting, but isn't enough to draw you in, go ahead and wait before signing up. The company saus it plans to "launch a wide-range of new video entertainment options" later this year. There isn't any word yet on exactly what those options entail, but it's clear AT&T wants a bigger piece of the entertainment industry pie.

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AT&T's new wireless data deal may be unlimited, but it isn't unfettered. You need to sign up for U-Verse or DirecTV, and if you go over 22GB in a month, your data speeds get throttled. Considering how the company feels about its iPhone customers who still have unlimited data plans, it's likely the company will try to push subscribers out of its new unlimited plans at some point, too.

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Comments

jhorvatic

So there unlimited plan is limited. Limited that you have to pay for there TV plan and if you go over 22gigs of data you get throttled anyways.
So where does the unlimited part come in AT&T?
Plus the fact it costs twice as much as any other carrier and it is NOT
unlimited.

jhorvatic

So there unlimited plan is limited. You have to pay for a TV plan plus if you go over 22gigs of data you get throttled anyways.
So where is the unlimited plan you speak of AT&T?
The price is twice as much as other plans out there too.
No thanks AT&T.

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