Businessweek Comes to iPad with In-app Subscriptions

Bloomberg’s official Businessweek+ digital magazine app for the iPad hit Apple’s App Store on Monday, bringing with it in-app subscription support. Offering in-app subscription support means Bloomberg signed on to give Apple a 30 percent cut of sales that happen in the application.

Bloomberg Businessweek+ for the iPad includes the same content as the printed edition, behind the scenes videos for feature stories, the ability to manage individual issues and search for content across multiple issues, support for sharing articles via Facebook and Twitter, and more.

In-app readers will pay US$2.99 for four issues, as opposed to the $4.99 they would pay for the same issues in print. Print subscribers can download the digital versions of each issue for free.

Bloomberg Businessweek+ is available as a free download at Apple’s iTunes-based App Store.