Clorox Employees Choose Their Smartphone; 92% Pick iPhone

| News

When Ralph Loura became CIO (chief information officer) of Clorox, he began replacing the BlackBerry smartphones in use at the company with a smartphone of the employees choosing. So far, according to a Computerworld interview, he has replaced 2,000 smartphones, and 1,840 of them (92%) were iPhones. Of the remaining 160, employees chose 120 Android devices (6%) and 40 Windows Phone 7 devices (2%).

Just to be clear, we’ll recap: Clorox is replacing the BlackBerry devices used by employees with smartphones of their choosing, and of the 2,000 devices that have been replaced so far, 92% of the company’s employees choose iPhones, 6% chose Android, and 2% chose Windows Phone 7.

“If you believe demographic studies,” Mr. Loura said, “the workforce in their 20s and 30s isn’t going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps.”

The smartphone replacement choice was part of a broader project for Mr. Loura, who was faced with employees not happy with their company’s IT department and the Windows 2000 boxes on their desks and the BlackBerrys in their pockets. The executive replaced the PCs with new HP laptops and set about moving the company’s corporate data and information to the cloud, where it could accessed by smartphones.

“We live in public cloud for mail and messaging,” Mr. Loura told Computerworld. “I don’t have to worry about security because I don’t sync data to the iPhones. It remains in the cloud. My job is about how to be the chief risk officer, yet provide choice and flexibility. It’s about putting apps and logistics in the cloud and pushing the user interface to the edge.”

To that end, he has also been piloting iPad use at his company. He said that no one in the pilot program has yet asked to have their laptop replaced by an iPad, but that he believes tablet use will be widespread in the future.

“What I want [to do is] figure out how to take that business intelligence app or workflow app and figure out way to have it be accessed in an intuitive way from the iPad,” Mr. Loura said.

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checking iPhone product

Lee Dronick

Almost a clean sweep at Clorox.


I once worked for a large hotel chain as a consultant on a big project they had there.  About the only really good thing they had going for them was they had a Bring-Your-Own-Computer policy.  As long as you could access Exchange and Perforce, run IE6 (deployment environment), and VPN into the network (Cisco) they didn’t care what you ran.  You could have a desktop with 3 huge screens, you could use a laptop you got from Walmart, you could even (in my case) run WIndows in a VM on top of Mac.

I understand the need to standardize some peoples computers where security might be a bigger concern, but as a developer, it was awesome being able to use what I wanted to.  And when I was done, I just deleted the VM image, and went on to my next assignment.

A pretty radical concept I thought at the time (like 3 years ago).  I see phones maybe making a bigger inroads to introduce the concept of bringing your own hardware to the party, that maybe one day we’ll see more companies also allow you to bring your own computer too.  As long as I can get my work done, who cares if I’m running Mac, Windows, Linux, Chrome, or whatever.


That’s interesting considering Apple just launched their beta testing program at

Lee Dronick

That?s interesting considering Apple just launched their beta testing program at

That isn’t Apple Inc.


That isn?t Apple Inc

I did a whois lookup on the URL

  Registrar: TUCOWS INC.
  Whois Server:
  Referral URL:
  Name Server: NS01.000WEBHOST.COM
  Name Server: NS02.000WEBHOST.COM
  Status: ok
  Updated Date: 06-apr-2011
  Creation Date: 16-sep-2010
  Expiration Date: 16-sep-2011

So you are correct it isn’t Apple. Not sure what they’re up to but I wouldn’t trust them

Lee Dronick

So you are correct it isn?t Apple. Not sure what they?re up to but I wouldn?t trust them

Yes, I did a whois last night before making my comment. Then I took a chance and visited the site, it looks very much like an Apple Inc webpage. I am not sure what applebeta-testing is about, but I wouldn’t trust them either.

I just did a websearch on and found where someone going by the handle of Neat made the same post at Info Week as Stan. Furthermore another identical post was made at betanews and a number of other websites.

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