While Apple is not exhibiting at this yearis VSLive! conference, which is targeted at Microsoftis Visual Studio .NET developers, the company nonetheless has a presence there; several companies are giving away iPods in an effort to attract attention to their booths.
"I actually said to everyone, iDo we have to give away an iPod?i" John McIntyre, vice president of marketing for InnerWorkings told CNET News.com. The company decided ultimately that, yes, it did have to.
Another company, Kinitos, advertised the opportunity to win an iPod but actually ended up giving away an Xbox instead when the company was unable to track down stock of the iPod at the Las Vegas reseller it went to.
Just one week ago, TMO noted that Appleis iconic music player has also taken over Microsoftis own Redmond campus.