Iovine and Dre to Report to Apple’s Eddy Cue, Beats Electronics Reports to Phil Schiller

| News

Now that we know the Beats + Apple deal is done, 9to5 Mac reports on the official word from Tim Cook in a memo sent to employees about the deal. To start, the memo recaps the announcement, then talks about how Apple and music are totally BFFs from way back in the day.

Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue (from left).

It goes on to state that Jimmy Iovine and Andre Young (sorry, I mean Dr. Dre) as well as their employees will be joining Apple. Then the memo actually gives some news the announcement didn't have, stating that the Beats Music team will report to Dr. Cue (referred to in the memo as just Eddy), and that the Beats Electronics team will be under Phil's leadership.  Specifically the memo says this about Beats Music:

Beats Music was built with deep respect for both artists and fans. We think it’s the first subscription service to really get it right. Both Apple and Beats believe that a great music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.

There is no mention of the Beats brand going away or even being rebranded as iTunes Beats (for example), and with the price drop on yearly subscriptions it looks like the service is here to stay, name and all.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

Now that the deal is official, the real speculation can begin! Will the hardware stay the same? Can I sign up for Beats Music through iTunes? Are pack-in headphones going to get better? Are Beats headphones going to get better? Does this mean Beats Music Chief Creative Officer Trent Reznor works for Apple too? Is this how Apple is going to make the labels happy? What will Tim Cook's rap name be? These are all questions of vital importance, and hopefully we'll get answers on them soon. If only Tim Cook had some sort of public event in the next week or so where maybe we could see him discuss this a little more!

Popular TMO Stories



MC Cookie T

Nicolas diPierro

I think the headline needs to be corrected. Nowhere in the memo does it state that Iovine and Dre will report to Cue, which would be huge news.

“Beats co-founders and music industry pioneers Jimmy Iovine and Dr. Dre will join Apple, along with their team of employees,” means everyone becomes Apple employees. The Beats Music team reports to Cue, electronics to Schiller.

9to5 conflates this into “Beats Music (along with Jimmy Iovine and Dr. Dre) will be integrated into Eddy Cue’s services team while headphones and speakers will now fall under Phil Schiller’s domain.”


Daring Fireball links to a WSJ quote of Iovine which I can’t find myself.
Hannah Karp and Alistair Barr, reporting for the WSJ:
“Mr. Iovine, a longtime friend of Apple co-founder Steve Jobs, said the two men’s titles would simply be ‘Jimmy and Dre.’”

And that’s about all there is on their new statuses at Apple, at the moment.

Log in to comment (TMO, Twitter or Facebook) or Register for a TMO account