iPhone 4 Pre-orders Top 600,000

| News

Apple and its partners took in over 600,000 iPhone 4 pre-orders on June 15, making for the largest number of pre-orders the company has processed in a single day.

“It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions,” Apple said in a statement. “Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”

Many potential iPhone 4 buyers deal with frustration on the 15th, the first day of iPhone 4 pre-order availability, thanks to overworked servers that couldn’t keep up with the demand.

Apple is currently showing July 2 instead of June 24 as the ship date for new iPhone 4 pre-orders, and AT&T has temporarily stopped accepting new pre-orders through its Web site.

The iPhone 4 is set for a June 24 release date, and most customers that managed to successfully complete the pre-order process on the 15th will receive their new combination iPod and smartphone on launch day.

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Once I used the Apple Store iPhone app, I was able to pre-order mine in a matter of a minute or so.



It makes me wonder how many pre-orders they’d have taken, were it not for the glitches. Count me in the group who was unable to pre-order. :(


Use the App Store app and it takes about 25 seconds.

Just ordered mine today. Will deliver July 14th.



In the middle of trying again on apple.com. Already have the iPhone Apple Store app, will go that route at home via WiFi tonight if the web order fails again.



OK, just got my 16GB black iPhone 4 pre-ordered! Ships by July 14. Yeah!!


That is just a breathtaking amount of orders in one day.  The problem for Apple and AT&T is that you can’t build out a server infrastructure to handle the one-time event of that number of orders, because the great costs of doing so will be lost once sales return to more normal levels.  So you have work with systems’ resources that can only be expanded by a small percentage to accommodate the extraordinary demand for the iPhone 4.  Thus, it is quite possible that Apple and AT&T will face these same difficulties again, once the iPhone 4 is back in stock.

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