Jingle Bells, Batman Smells, Apple TV’s On the Way

| Apple Stock Watch

Apple TVA report coming out China said on Friday that Apple’s much-rumored television set could be on its way in time for Christmas. The source of the story is the news that Hon Hai Precision (Foxconn’s parent company) will be taking delivery of LCD TV panels starting in the third quarter. That’s not only earlier than originally expected, Brian White of Topeka Capital said that these panels are intended for Apple’s television set.

The panels are being produced by Sharp, a company in which Hon Hai Precision invested US$800 million in March. Many have speculated, including analyst Brian White, that Hon Hai Precision was making this investment in order to secure panels for Apple’s television.

“A holiday launch would make for a very merry holiday season for Apple and consumers,” Mr. White wrote in a research note covered by Forbes. “We believe the pieces are in place for a launch soon, driving an entirely new $100 billion market opportunity or higher (given a higher ASP at Apple), while further strengthening the company’s digital grid and providing customers with a new TV experience.”

But wait, there’s more: Mr. White told clients that he learned from sources in Taipei that Apple will be using, “a special type of motion detection technology on the future full blown Apple TV, rather than touch technology.”

He also said that his sources have indicated that, “a unique remote control with a touch panel form factor that looks similar to the iPad would be used to control the device. The bezel is expected to be a plastic composition, rather than the aluminum unibody exterior that surrounds the MacBook Air.”

Mr. White has estimated that if Apple could take 2 percent of the $100 billion LCD TV market, the company could generate another $10 billion in sales, and that this would add between $1.50 and $2.00 in earnings per share.

Mr. White has been one of the most bullish analyst in saying that Apple will release a television set, something hinted at by the late Steve Jobs in Walter Isaacson’s biography Steve Jobs. Mr. Isaacson has added fuel to the fire, too, by claiming that he withheld information about the television set from his book out of deference to Apple, which has not announced the product yet.

Shares of AAPL rose on Friday, ending the day at $582.10, up $4.43 (+0.77 percent), on light volume of 10.2 million shares trading hands.

*In the interest of full disclosure, the author holds a tiny, almost insignificant share in AAPL stock that was not an influence in the creation of this article.

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WHOOOSHHH—“Batman smells” went zooming way over my head!

Does “Batman smells” refer to “Batman’s odor”?; his olfactory capability?; some other remote sensing capability (like a bat’s echoimaging sense) such as perhaps a Kinect-like Siri-enabled UI for the long-awaited “Apple TV”?

I haven’t yet been able to figure out what it was that I missed in your text (but I expect it was something obvious that I’m just overlooking, somehow).

Please help me out here, Bryan (or anyone else in TMO-land who understood this) - I hate feeling so clueless!


Oops! How could I have forgotten that “Google is my friend”?

Bryan Chaffin

You know, Burma, I went back and forth on this title for a long while, but obviously I settled for this one. It was what leapt to mind the moment I first considered the story.

Thanks for the link for everyone else who doesn’t remember this little childhood tidbit. smile


If this is sourced from Digitimes, it’s not a report.


Thanks, Bryan -

so OK, I’ll see your “Batman smells…”, and raise you one “Norm is freezing the trolley”

Bryan Chaffin

BurmaYank, that’s a string raise…

Moeskido, DigiTimes has been right far more than they’ve been wrong for the last two-three years. Before that, it appeared to be the other way around, but at some point they really developed their “sources” inside Apple’s supply chain.

Be that as it may, the originating Chinese-language publication referenced by Mr. White was 21cbh.com.


so OK, I?ll see your ?Batman smells??, and raise you one ?Norm is freezing the trolley?


Once again, to my chagrin, I see I should have checked my sources before posting; I never realized that it had always been Nora (not Norm) who was freezing, all these years.

The passage of the years has brought some intriguing changes in the contemporary “Jingle Bells” parodies of the different ages - the only “Jingle Bells” parody that naturally comes to my mind was created long after my childhood ended (and before you were born, Bryan?): “Jungle Bells”

CK Sandberg

From the days of Pogo…

Deck us all with Boston Charlie,
Walla Walla Washington and Kalamazoo
Nora’s freezing on the trolly
Swaller dollar cauliflower alley-garoo!

And the competing version, from Beauregard Bugleboy (another Pogo character)...

Bark us all bow-wows of folly,
Polly wolly cracker ‘n’ too-da-loo!
Donkey Bonny brays a carol,
Antelope Cantaloupe, ‘lope with you!

We have met the the Observer, and he is us!

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