Motorola Jabs At iPad with Android Tablet Tease

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Motorola has taken a jab at Apple’s iPad in a new video trailer for an not-yet-announced Android-based tablet the company plans to unveil in January of 2011 at CES. In the video, which was released on YouTube, Motorola takes a look at tablets throughout history (starting with ancient Egyptian tablets), and offers mostly amusing captions to comment on each one.

The “tablets” shown include:

  • Ancient Egyptian tablets: “Good graphics, but weight makes for difficult portability”
  • The Ten Commandments: “Excellent durability, but zero flexibility (can’t edit)”
  • The Rosetta Stone: “Multi-lingual support, but low resolution screen”
  • Mayan Inscriptions: “Successful Latin American distribution, but rumored 2012 self-destruct feature”
  • GRiDPad: “Launched as inventory tool, but 20MB hard drive limits inventory to just 12 items”
  • iPad: “It’s like a giant iPhone, but…it’s like a giant iPhone”
  • Galaxy Tab: “Android OS, but Android OS…for a phone”

The video then shows a tablet on a pedestal draped by a cover, and a honeybee (symbolizing “Honeycomb,” a future version of Android) flies into frame, and then out again with the closing line “CES 2011.”

Honeycomb — which will be either Android OS 2.4 or 3.0) is expected to be launched in 2011, and it’s the first version of the Android OS that Google has planned for tablets. Android tablets that have hit the market (like Samsung’s Galaxy Tab) use Android OS 2.2 “Froyo,” a version that even Google has asked not be used for tablets as it was not built with the tablet form factor in mind.

Motorola’s ad, therefore, hints that it will use Honeycomb, and therefore be better than the Galaxy Tab, or Apple’s iPhone, which was released in April of 2010.

The ad, quickly made the rounds at tech sites and Android fan sites, and has sparked much Honeycomb giddiness and anticipation in Android fans.

Motorola Android Tablet Teaser



{iPad: ?It?s like a giant iPhone, but?it?s like a giant iPhone?}

This is supposed to be an insult?

The Honeycomb Motorola tablet - It’s like a giant Droid X, with yet another version of Android software, but….it’s like a giant Droid X, oh and it took us 1 year longer than Apple to come out with a tablet.

Are they trying to imply that their tablet will offer so much more than what a Droid cell phone does?  I don’t get it.  I seriously doubt that Honeycomb will offer amazing new tablet functionality that you can’t get in a Droid phone.  What it will offer is yet another version of Android OS that is actually made with tablets in mind.  And the fragmentation continues…


I like it! The giant coloured fly comes into the picture near the end, emits a giant (for its size) fart, and then flies off. Symbolically, a lot of hot air leaving a vague impression, and then disappearing. The big M, means meh.

Lee Dronick

The giant coloured fly comes into the picture near the end, emits a giant (for its size) fart, and then flies off.

prognosis for honey bees doesn’t look good, according to Jeff Pettis, Research Leader at the USDA Bee Lab. “

We do not yet know what it is, what it can do and how well. It may very well be a fine device, or just another overly complicated gadget for the tech minded who like to pop the hood open and tinker in the unwalled garden. Of course about the time they open the hive Apple will announce a new iPhone or iPad take the wind out Motorola’s sail.


I liked the ad.. It was very well done. They have to hope that their tablet is half as good as the ad.



I wish these guys would shut their holes until they actually have something to SELL to people. It’s just more promises and hype. They should learn a lesson from the brewing GoogleTV fiasco. Brag about it on it’s own merits instead of just saying “we did better than Apple but we can’t show you yet. You’ll see. Really.” Does the general public even know what Honeycomb is?

Lee Dronick

Does the general public even know what Honeycomb is?

People of my age do, and it is on iTunes. smile

Hyping an upcoming product announcement is okay and is something that should be done. I withhold judgement on the device until I see it. I did enjoy the advert.


Hyping an upcoming product announcement is okay and is something that should be done.

Should it? Apple never hypes upcoming product announcements, and their “special events” are the most widely covered of any tech company in the world.

Lee Dronick

Apple never hypes upcoming product announcements

They let the leakers and chattering class do it.


Nicely done, catchy score. I’m hoping for a focused, competitive product.

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