New Apple Web Ad: "PC. Easy as 1-23"

Apple is running a new I'm a Mac ad on the Internet called "Easy as 1-23." The ad is current featured at, including video and interactive features that are incorporated into the site's home page (note the fake interest-rate ad that PC covers over).

In the ad, PC is showing a banner that says, "PC. Easy as 1-23," which Mac assumes means easy as, 1, 2, 3, but PC explains that are actually 23 easy steps that are needed.

PC. Easy as 1-23 first noticed the ad, which has also been posted to YouTube (above). The full list of 23 steps, including four "Restart" steps, is:

  1. Remove unneeded bloatware
  2. Configure security settings
  3. Download and install OS security patches
  4. Restart
  5. Download/install extra security programs
  6. Restart
  7. Download/install drivers for peripherals
  8. Restart
  9. Remove optional Windows components
  10. Update new virus list
  11. Run full system virus scan
  12. Update new malware list
  13. Run full system malware scan
  14. Download/install application updates
  15. Restart
  16. Clean out system registry
  17. Repair corrupt system registry
  18. Defragment hard drive
  19. Free up disk space
  20. Scan disk for errors
  21. Run system file checker
  22. Read online instruction manual
  23. Cross fingers

Some of those items may be questionable, save for their inclusion for comedic value (defragmenting a new hard drive, for instance, isn't likely to be necessary on any OS), but the overall effect of the ad is very humorous.