Samsung’s New TV Ad: Apple Fans Are Whiny Lemmings

A new Samsung ad touting its Galaxy SII’s larger screen and 4G speeds portrays Apple fans as whiny lemmings who mindlessly stand in line for the latest iPhone for days, puzzle about rumors, fixate on their choice and won’t even think about something different and better.

Apple fans sneer

Apple fans, in line for days, sneer at the Galaxy SII (Samsung)

The ad is hilarious, hits home on several levels, and thoroughly lampoons the Apple iPhone culture. On the other hand, Samsung has to do something to counter the incredible popularity of the iPhone. It’s just not clear that going against Apple with specs one-upmanship and snark is the way to do it. But you work with what you’ve got.