StreetSpace Sues Apple, Others Over In-app Ad Patent

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StreetSpace has hit Apple, Google, and a few other companies with a patent infringement lawsuit alleging the companies are violating a patent it holds that describes a way of delivering customized ads in apps and Web sites. The lawsuit specifically mentions Apple’s iAd service, which serves up advertisements in apps on the iPhone, iPad and iPod touch.

StreetSpace sues Apple over iAdStreetSpace says Apple’s iAd steps on its patent

The patent in question, 6,847,969, is titled “Method and System for Providing Personalized Online Services and Advertisement in Public Spaces.” The filing stated that by offering targeted ads to potential customers, and by offering a service to sell that ad space, Apple and the other companies listed in the lawsuit are willfully infringing on its patent.

Along with Apple and Google, StreetSpace also named the Apple-owned Quattro Wireless, AdMob, Nokia, NAVTEQ, and several other companies.

Unlike so many of the companies suing Apple’ StreetSpace actually has a product to sell; in this case, it’s the Web Station Internet kiosk.

StreetSpace filed its lawsuit in U.S. District Court in Northern California.

Apple has not commented on the case.

[Thanks to Patently Apple for the heads up.]



How is someone’s personal phone a ‘public space’.


Claim 1: “A system, comprising: a terminal, wherein said terminal has an identification code for determining an exact physical location of said terminal; a database having a profile for a user; and a program for displaying personalized information, wherein said personalized information is selected for display based upon said profile. “

To infringe on this patent, someone has to buy a computer, phone, etc., give it an identification code, install it in some fixed location, and use the identification code to determine the location of the device. That might happen if a bank buys 1000 iPads, installs them in 1000 branches, keeps a database of built-in iPad IDs and where each iPad was installed. That would be a rather impractical way of doing it. Using the normal mechanisms provided by iOS to determine the location of a device would keep it from infringing. Even if they did, iAd wouldn’t be infringing on the patent.

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