Following Thursday's news that some Apple products will be available on T-Mobile's network in 2013, the cell service provider said it is looking to stem the loss of subscribers with the iPhone, and draw in new customers as well. Currently, T-Mobile is the only major cell service provider in the U.S. that doesn't offer Apple's iPhone.
Deutsche Telekom, T-Mobile's parent company, confirmed a deal was in place, stating "T-Mobile USA has entered into an agreement with Apple to bring products to market together next year." T-Mobile backed that up with its hopes that the iPhone will turn around its losses to other carriers, according to Reuters.
T-Mobile may, however, have a hard time convincing new customers to come on board because it will be abandoning subsidized pricing for handsets and instead will roll the full cost in as an extra line item on monthly subscriptions. That is in effect,how subsidized phone prices work, too, but seeing phones listed at full price instead of an artificial discount may be enough to turn potential customers away.
That said, T-Mobile is hoping that not only will the iPhone stop the loss of customers, but will also help show a growth in subscriptions again. "It is an aggressive target but we think it is possible," said T-Mobile USA Chief Executive John Legere.