Of all the articles I read this week about Apple, the crispest and most precise analysis of Apple's September 9th event came from Walt Mossberg. He hits the nail on the head on every aspect of Apple's announcements.
Image credit: Apple
Writing for The Verge, Mr. Mossberg delights us with several crisp insights here: "What I learned this week about Tim Cook’s Apple."
- 3D Touch on the iPhone 6s is going to change the way we use our iPhones.
- Siri's voice control is maturing and can do a lot of things that TV viewers like to do, like ask questions about the show they're watching. (One of my own favorites is "Who are the stars of this show?")
- Apple's iPhone Upgrade Program is a stroke of genius that tells us once again that Apple can outsmart the carriers on behalf of its own customers. Every time.
- The iPad Pro assessment emphasizes how it is pointed at business but not burdened with the mistakes of the Microsoft Surface Pro. It's spot on. Mr. Mossberg even quotes Steven Sinofsky, a former Microsoft exec, involved in the design of the Surface, "iPad Pro has a magnetic fold-out keyboard...What an awesome idea!!" There's more about this on page 2.
What this boils down to is something many observers don't like to admit. Apple, as a very large and capable technology company, has the engineering and customer research resources to build winning products. While many continue to dwell on their favorite technology, highlighted and mired in comparison charts, Apple has the knack of sizing up what customers need. The fact that Apple continues to do so well is evidence that Apple has a proper vision that syncs with its customers.
This success requires more than just one person. It requires the collective effort of thousands of Apple employees, very smart employees. It must grate on people who don't like Apple that they, with their limited corporate expertise, in relative isolation, cannot outthink Apple.
It's not exactly as if there isn't a wealth of insightful writing that informs us about how to put what Apple does in perspective. There's nothing like a major event, such as the one Apple gave us on September 9th to bring out the best writing about Apple. And so, along those lines, that's what I present on page 2. In addition to Mr. Mossberg's article cited above, these articles go into goodly detail explaining Apple's strategy and vision.
Contrary to popular belief, not every experienced opinion and analysis is devoid of learning value.
Next page: the tech news debris for the week of September 7. Some highly learned analysis.