Hubris. Wow. So much hubris. The first half of the video below was a promo video Apple made in 1987 under then-CEO John Scully. It was fashioned to be a fake series of clips set ten years in the future (in 1997) that showed how awesome and big Apple would be. From satellites to Macintosh psychiatrists, to even the very notion of success, it's all wrong. It features John Scully, who is proudly featured as the glorious leader of Apple in 1997, Michael Spindler, who would replace him and be fired in 1996, Steve Wozniak, who offers the most insightful comments in the piece, and Del Yoakem, who also had some interesting things to say. Blake Patterson, who posted the video to YouTube, described it as cheesy and cute. Personally it makes me cringe. So much hubris. And it was so wrong, both on technology and Apple's future.
Check It Out: 1987 Apple Promo Video Hints at Hubris of the 1990s