I don't know what's better about this video, Apple CEO Tim Cook having a bucket of ice poured over his head or the live soundtrack of Vanilla Ice's "Ice Ice Baby." It's all part of the ALS Ice Bucket Challenge, a fundraising effort to fight ALS (a.k.a. Lou Gehrig's Disease). Famous folks have been challenging each other to either submit to a bucket of ice water or donate money to the ALS Association. At a recent Beer bash on the Apple campus, Michael Franti was performing when he mentioned that Phil Schiller had challenged Tim Cook. Mr. Cook asked the crowd of Apple employees which he should do, get dunked or pay up. He then said he was doing both, because he's awesome like that, and got dunked by Mr. Franti (who sang Ice Ice Baby"). Mr. Cook also publicly challenged Dr. Dre, Disney CEO Bob Iger, and Michael Franti, the latter of which was dunked by Mr. Cook on the spot. Apple posted the video to its YouTube channel, and it's a great watch. Mr. Cook's expression in the frame i captured is priceless.