Apple is publicly moral in many ways. Apple's products are highly recyclable and Apple works to be good stewards of the planet's resources. To that end, Apple has formed a subsidiary, called Apple Energy. The goal, with approval from the Federal Energy Regulatory Commission, is to sell excess solar energy to consumers and businesses via Renewable Energy Certificates. Not only is Apple setting the example for how to be green and also make money at it, but the company positioning itself for its own technical future. Of course, there are implications for Apple's (rumored) electric car as well. Forbes has a great story on this. "Why Apple Energy Is A Wake-Up Call For Businesses."
Check It Out: Apple Forms a Subsidiary to Sell Electricity