Apple is running another new iPhone commercial. It's called "Plastic Perfected," and it's promoting the iPhone 5c. There's no voice over, and the soundtrack for the commercial is a song called "Rill Rill" by Sleigh Bells (though it's an alternate mix from the album version). Visually, the commercial features (computer generated) liquid plastic in several colors being poured into the shape of an iPhone 5c. It's very reminiscent of some of the early iMac commercials that features iMacs swirling around the screen. That, combined with the great music makes for a very compelling ad.