Apple's designer-in-chief Jony Ive and U2 frontman Bono took part in an interview this weekend at the Cannes Lions International Festival of Creativity. The two were speaking about Project (RED), the AIDS charity headed by Bono, as part of Bono being awarded the LionHeart Award for his (RED) work. Apple has been a longtime (RED) partner, and Sir Jony has additionally spent his own time designing one-off products for (RED) fundraising auctions. Cannes Lion released a highlight reel (via MacRumors) from the day seven that includes part of the Bono and Jony Ive interview. In the highlight, Bono describes the late Steve Jobs as "a kind of co-creator" for (RED) because he was advising Bono early in the process. Note his effort at a Steve Jobs impression, which I found entertaining. He also described a fight he had with Mr. Jobs about (RED) branding, and how resistant the then-Apple CEO was about using the parenthesis in (RED) branding and the semi-compromise they came to. [Update 7/8/2014: the highlight reel from Day Seven was pulled - Editor]
Check It Out: Bono Describes Fight with Steve Jobs Over (RED) Branding at Apple