Former Apple Marketing VP Talks About Steve Jobs

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If you've ever wondered what it was like working for the late Steve Jobs, check out what Allison Johnson has to say. Ms. Johnson was Apple's Vice President of World Wide Marketing for Apple from 2005 to 2011, when she left to found advertising company West. During her tenure at Apple, she oversaw the launch of marketing campaigns such as "Mac vs. PC" and "There's an App for That," and she often worked directly with Steve Jobs. She was recently interviewed at the 99U conference by Behance’s Scott Belsky, and the topics of discussion included her time at Apple and Mr. Jobs. Among the interesting quotes, she said, “He spent as much time in my world as he did in Jony’s world. Those were the two parts of the company he cared a lot about.” Check out the full interview in this video. [Via Cult of Mac]

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Check It Out: Former Apple Marketing VP Talks About Steve Jobs

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Shameer Mulji 1

These are the kinds of people and insights I look for if I really want to know how it’s truly like to work at Apple, etc.  Not the bs books like Haunted Empire by that Kane fellow.


Funny. I have a cousin named Allison Johnson. smile


Allison Johnson’s last story about “that’s not the company we want to be” resonates with Tim Cook’s advice to NCPPR: ”We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.” And if you’re unhappy with that,  “you should get out of this stock.”

But it also reminded me of Job’s maxim that real engineers ship. That is, they get the product out into the world.

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