Not usually known for its technological offerings, IKEA released a video spotlighting the "amazing" BookBook for 2015, featuring high definition photos, a touch interface you can feel, and amazing eternal battery life. It also features "instant loading" on every page! Amazing. This is one of the more clever Apple spoofs we've seen, and it wasn't done to denigrate Apple (as is the case with most such spoofs), but rather to highlight Ikea and extoll the virtues of old-fashioned print catalogs. Discovered via The Loop. Note: You may need to watch it twice to catch everything, it's very clever.