Apple posted a new commercial to YouTube called Thank You Speech. It features the awesome Neil Patrick Harris primping in front of the mirror and asking Siri to read his Notes.app note called "Thank You Speech." He mouths along with her, confident that he will, of course, receive whatever award he's expecting. It's cute, charming, and funny. More importantly, though, it shows Apple is getting more serious about promoting Siri's ability to get (some) data from the apps on your iOS device. And well Apple should be serious about that as competing technologies take the lead in perceived abilities. Let's hope Apple is even more serious about advancing Siri even further. In the meanwhile, I love this spot.