Apple has a new commercial out called Jason's Verse. It features Jason Hall, the cofounder of Slow Roll in Detroit. Slow Roll is a leisurely bicycle ride through the streets of Detroit where up to 3,000 people "witness the revitalization of Detroit from two wheels." The commercial follows Mr. Hall as goes through the day with his iPad planning a Slow Roll, which begins and ends at a local bar or restaurant. USA Today has a story about the man featured in the commercial—it's a cool story. Check out the commercial in full below.
Check It Out: New Apple Ad Features Detroit 'Slow Roll'