"The idea was simple: wouldn’t it be cool if, at the touch of a button, you could change our sign?" Cabel Sasser explains the new building sign for Panic Software: "With the Panic Sign, I wanted to ... not just feel cool about seeing our name on a thing but also build in a little magic for the city, something special for the observant, curious, and knowledgable. And I thought we could take it one step further: we’d put the magic in your hand." And so they got to work building a lighted building sign, in Portland OR, that anyone can change with an app on an iPhone. There's a lot of interesting lighting technology and playfulness in this story, so check it out. It's very cool.