Samsung Gets Creepy with Galaxy Gear Ad

| Cool Stuff Found

Apple's new "Misunderstood" holiday ad may not have struck a chord with all viewers, but at least it didn't stray into creepy guy stalking a girl territory, or unrealistic women are easily manipulated by the guiles of a stranger territory. You know, like Samsung did with their Galaxy Gear ad. The commercial shows a guy convincing a woman he just met to give him her phone number, and then stalks her all day at a ski resort. He even brags by showing her the photos and videos he secretly took while she was snowboarding. The painful icing on this cake? The acting is bad. So, so bad. Samsung loves to copy Apple's designs, so why couldn't they have stuck with their winning formula and copied their ads, too?


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I think the suggested message is: Without the “gear” watch, you are the clumsy idiot on the left who loses both his phone and his skis on a ski lift, but wearing a “gear” watch turns you into someone with weird teeth and pulling power.

In reality, any woman would run away from the socially challenged geek who tries to impress her by showing an ugly watch.


This is like a bad SNL video skit.


That’s cray cray creepy to the max. He’s the creepiest creep who ever creeped. Totes creepy. TOTES MAGOATS creepy.


Creepy guy. He’d have gotten maced a coupe of times by the end.

An amazingly sexist portrayal of the airhead blond bimbo. I find her portrayal even more offensive than the guy with the Galaxy Gear.

The best part though? These are essentially rip off copies of a long running series of Rogers Communication ads where the clueless clumsy loser has a bad phone service, drops his phone, can’t do the download etc. etc. vs the Rogers customer who’s Mr. Smooth, gets the contract, the girl, the job etc. The difference is that Samsung copied the form but did a poor job of it.

Imagine that.

Lee Dronick

This is very typical of adverts that run in Asia, from the Subcontinent eastward to the Pacific.

The formula is ever the same; a dolt and a handsome smoothie, who is suave, debonair and cool. The girl is the object of conquest; we’re not to care what she thinks (Do women think? Who’d’ve thought!). The dolt always self-destructs with that most loathed of all vices, public embarrassment, sending the girl gratefully into the arms of Mr Cool and Good Looking - who, by the way guys - uses product X.

Whoever wrote (or stole) this advert hasn’t even a juvenile, but an imbecilic, grasp of Western mores. Many of these adverts in Asia are caricatures of someone’s idea of what Western (a proxy for ‘modern’) behaviour is like, and often portray Asian youth behaving in a manner inconsonant with local traditional behaviour - but no worries - these are young cosmopolites doing what their Western counterparts do. Except that they’re not.

Using Western actors in this role makes this glaringly apparent. To begin with, the girl would not be sitting on the ski lift snuggled next to Igor. She’d have waited for another lift before climbing in next a toothy, leering doofus. She certainly wouldn’t be sandwiched between Igor and Dr Jekyl (and by the way I may be Mr Hyde) aka Joe Cool.

Second, as geoduck suggests, she’d have either pepper-sprayed or groin-punched Mr ‘Here, let me show you my big watch’ cool kid. What she would not have done is given this creep her phone number. And if he had come sidling up to her on the slopes (with no one else in sight, mind you) and shown her how he’s been photographing her every move (she’s actually looking into the camera in one shot, so how is it she didn’t know she was being stalked?), she’d have either dropped kicked him or called the police - either way, this clown is leaving the slopes in handcuffs and nursing an icepack.

This advert should be used as a teaching aid to kids as to what constitutes poor etiquette and dangerous behaviour, and therefore what not to do when away from one’s parents. As to whomever wrote this rubbish, they should be shipped to North Korea with the words ‘Yankee Spy’ or ‘I Love Uncle Jang’ tattooed to their foreheads. At least then this creep show could serve as a useful teaching tool. With no sequel.


I don’t think you guys are considering the kids nowadays, nor what an advertisement is. It must be working as you guys are blabbing about it and as they say there is no such thing as bad press.
It kind of says more about the straight people that think “creepy” to me. It’s an ad guys, the absolute lowest form of brainwashing and almost as “irresponsible” as the stoned girl in Apple ads or the ridiculously trite Justin “stereotype” commercials (or ANY Big Pharm Ad!!!) Creepy? Whatever.  Must be a slow week.
By the way - who watches ads? Not me.

Lee Dronick

Your correct Cuda, and they are advertising to a certain demographic that I am not, or no longer, a part of.

Who watches ads? I do, I can appreciate the creativity in them, how they can reach a potential buyer in 30 seconds or so. Of course some of them are horrid, but many are quite good.

Last weekend this one aired a number of times here in San Diego. We will not see it on TV until next year. Watch it and you will see why.


Lee, you’re the one guy that gets a pass because you have an esoteric take on most things. As a pseudo graphic artist and musician (& gearhead) I have an appreciation for manipulating people with style, u might’ve seen the Dennis Hopper great doc on advertising - canadian I believe;  I guess my mind switches off because I’m offended by the product - poison anti depressant hyper weenie loss clonesta complete with the legal side effects of say…death. The art gets lost.
The “alls fair” attitude - and then samsung is the creepy devil.  Is not Ron Burgundy creepier???  lol   (mopar or no car)

Lee Dronick

I don’t always use a computer, but when I do I prefer OS X. Stay Mac my friends.


Too bad the Galaxy Gear is not water-resistant or warranted against water damage.  Try skiing like that and NOT get it wet!!



Indeed, it is all about ‘the kids’ that prompts concern with this advert.

Those who do not deal professionally with issues of child protection and human trafficking might not be sensitive as to how an advert like this can endanger a young and impressionable mind to engage in unsafe behaviours because they have been modelled by beautiful people for whom there was a happy ending on TV. Unfortunately, people do act on TV-modelled behaviour, including people living in unsafe environments. This same scenario, if played out as advertised in parts of Sub-Saharan Africa, southern Asia or Eastern Europe could, and for too many would, end badly in bondage or worse. Even in the happy USA, young women and children have paid terribly for less.

I agree with you that perhaps the term ‘creepy’ mightn’t be the best description for this advert; a better one would be pernicious.

This is not about Samsung or their device; it’s about the behaviour that’s being modelled. Since it’s their advert, Samsung gets low marks for endorsing it.

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