Samsung Taps David Hasselhoff, Knight Rider, and K.I.T.T. for Smart Home Ad

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Samsung released on Tuesday a rather entertaining commercial for its (lolbecauseapplehomekit) smart home effort. I'm not sure what exactly the commercial is pushing, but it features David Hasselhoff and his Knight Rider legacy, as well as William Daniels, reprising his role as the voice of K.I.T.T., Mr. Hasselhoff's "smart car." Of particular enjoyment is Mr. Hasselhoff's attempt to smooth talk a hot young member of the crew, who is plainly unimpressed and mentions her father might have talked about Knight Rider. Maybe. As I said above, it's very entertaining. One other note: that this commercial is devoid of specifics could suggest that Samsung has at last learned it lesson, and will wait to copy what Apple unveils after the unveiling rather than release a sad, pathetic excuse of a "FIRST POST!" product beforehand that it then has to apologize for later. We'll see. [Via Mashable]

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Oh dear God, I’m almost ashamed to make this correction: The name of the car is actually K.I.T.T, for “Knight Industries Two-Thousand,” the central CPU of the car. What? No, never watched the show myself. I think I read that on IMDB or Rotten Tomatoes or something….

Lee Dronick

Kit, or K.I.T.T., as the case may be, says “You have something smarter, so do I.” That of course would be CarPlay.



And the replacement of his aging dual-CRT monitors with an in-dash iPad Air.


Come on, mrm!! Be proud of your love for Knight Rider!! Repeat after me. “A shadowy flight into the dangerous world of a man who does not exist…”


Great show!! Back when, of course, I was 12 years old…


At the time, it was an *awesome* show. I don’t know that it resonates enough with Samsung’s younger target audience, though. I’m filing this one under, ‘misfire’.

Bryan Chaffin

Thanks for catching that, mrmwebmax!

Bryan Chaffin

Jamie, I don’t think “Smart Homes” are aimed at younger customers. We’re talking home owners here, and home owners with disposable income.

Just food for thought.


My take, for what its worth, can be summed up in one word: LAME!

Just like most Samsung commercials, primarily because every one of them seems to try way too hard to project “cool”.  And when you try to project cool, by definition you’re “not cool.”

MS did the same thing with their early over-produced ads for the Surface.  The dancers and clicking keyboards with youngish-looking hipster wannabes, whether spinning around on office tables or outside going wild near fountains, were also over-the-top in their attempt to project MS (and Surface users by extension) as cool.  It just doesn’t work, at least IMO.




Come on, mrm!! Be proud of your love for Knight Rider!! Repeat after me. “A shadowy flight into the dangerous world of a man who does not exist…”

I was 17 when the show debuted, just learning how to program, and in love with that whole concept of being this lone wolf with this super car and saving the world. My thing with the show, even back then, is that I liked it far more for the concept than the execution: It was a great idea that was turned into a pretty pathetic, formulaic weekly TV series. The best episodes explored character-driven things like what happened when Michael’s past life caught up with him. That made for good drama, not what super power K.I.T.T. happened to have this week.

Oh well, still better than Bay Watch…. smile

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