Squarespace announced support for Apple News Format this week. Squarespace is a do-it-yourself website publishing platform that specializes in gorgeous themes. The move to support Apple News Format means Squarespace customers can publish to that format directly from their site, and that means their content could be subscribed to in Apple News and be discoverable within the service, too. Apple News is a curious beast whose top quality as of this writing is that it's part of Apple's Proactive service on iOS devices. That sort of real estate ensures it has eyeballs, which in turn makes it a desirable place to be. Services like Squarespace supporting Apple News Format is not only beneficial to its customers, it increased the value of Apple News, too. I also imagine developments like this indicate that Apple's little news service is picking up steam, because supporting it is does require resources for a small company like Squarespace. Speaking of which, competitors like Wordpress require third party plugins to support Apple News Format, for now. I suspect it will eventually be built into the Wordpress engine, too.
Check It Out: Squarespace Supports Apple News Format for Customers