Steve Jobs Introduces Apple Employees to 'Think Different' Campaign in 1997

This is a video of Steve Jobs introducing the Think Different campaign to Apple employees. It's September 23rd, 1997. Mr. Jobs has been back at Apple for "8-10 weeks." He's in the processing of slashing the product line and getting Apple refocused on making great products. He's wearing shorts and a mock turtleneck and looks very tired, yet excited. That could be because he was up until three in the morning the night before working on the campaign and this employee presentation. He discusses how Nike was his model for the campaign, and after the commercial he says he knows Apple will be criticized for not talking about Macs. "We have to tell people who we are," he said. He also gets emotional when he talks about getting the rights to use the people used in the campaign. The video was posted in 2013, but if you have't seen it yet, it's great stuff. 

Check It Out: Steve Jobs Introduces Apple Employees to 'Think Different' Campaign in 1997