Have you seen Vogue's 73 Questions series? They send a production team into the home of a celebrity and ask them 73 questions in one take. It's fun, if you're into that sort of thing, but I just watched Taylor Swift's episode from April. At the very end, she's asked what the bravest thing she's ever done. She answered, "Writing the Apple Music letter," referring to an open letter she wrote to Apple criticizing the company's payment structure for artists on Apple Music. That was followed by answering it was also the most spontaneous thing she's ever done. With great risk comes great rewards, and that open letter has seemingly led to a collaborative partnership with Apple involving multiple commercials, a tour movie that opened exclusively on Apple Music, and unknown things in the future.