Amaz
on could certainly make a go of offering a competing product to the iMS. That said, Amazon will fail as surely as all other online music services other than the iMS have so far failed if it adopts Microsoft's vision of how to sell music. The problem is that this doesn't leave the company many options. Amazon could adopt AAC to its needs, as Apple has, but it needs support form portable music players, and a jukebox software maker to get all the pieces of the puzzle working properly. Enter Apple: I think it quite obvious that Apple should actually work with Amazon to distribute an Amazon-branded version of the iMS
Check It Out: Apple Should Partner With Amazon On Amazon-Branded iTunes Music Store