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TMO Daily Observations 2015-04-16: Apple Stores as Showrooms and Changing Retail Strategies – The Mac Observer

TMO Daily Observations 2015-04-16: Apple Stores as Showrooms and Changing Retail Strategies

By Jeff Gamet

Apr 16th, 2015 1:42 PM EDT

Apple's latest products, Apple Watch and the new MacBook, aren't available in the company's retail stores, which has Kelly Guimont wondering if this is the beginning of big changes. Kelly and John Martellaro join Jeff Gamet to look at Apple's online-only sales tactic, and offer up their thoughts on why the company is using its stores as a show room instead of a sale point for its latest products.

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