TMO Daily Observations 2015-04-20: Apple Watch Inventory Theories, Playing the Innovation Game

| Daily Observations Podcast

With Apple Watch deliveries stretching out into June, theories as to why inventory is so tight are popping up. John Martellaro and Bryan Chaffin join Jeff Gamet to share their thoughts on Apple Watch production issues and the idea that Apple is using a build-to-order system for initial production.

TMO Daily Observations 2015-04-20: Apple Watch Inventory Theories, Playing the Innovation Game

Apr. 20, 2015 — Download: MP3 Version (AAC Version Coming Soon)

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Comments

diverreb

Pretty big fail on Apple’s part, IMO.  You have four basic watch bodies.  How difficult is it to have sufficient inventories built to handle a million or two watches.  Initially limit some of the band selections to get the watches out there.  Instead of the huge advance build up then making the experience a major negative by long delays they should have had the stores stocked up and ready to sell by May 1st.

mjtomlin

@diverreb

I agree. I think Apple should’ve pushed back the release date until they had enough inventory to meet the demand. Honestly, it makes much more sense to make everyone wait longer - it’s only fair. Why should a million or so people be able to get theirs on the 24th and the rest of us have to wait? Let the watches sit in a warehouse until there’s enough inventory built up that upon release there’s enough to get one to anyone who wants one. /s

diverreb

Couldn’t agree more…..  In this day and age of two day fulfillment being the norm, next day fulfillment happening more and more, and even same day delivery available Apple’s strategy of big build ups and limited availability followed up by long delays is becoming stale and the furtherest thing from customer satisfaction. Apple should have made their announcements and advance marketing, as they did….  And then surprised everyone with availability on what ever day they chose.  That would have been totally unexpected and delighted the consumers to no end….  Great PR too…  Apple sells X million watches the first weekend of release….  I would bet that there are as many people who don’t want to go through the Pre Order nonsense, but would purchase if the watches could be seen and were available at the same time….  All that press would just drive more business too….

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