TMO Daily Observations 2015-07-10: Listeners Respond to Apple Watch Sales Reports

| Daily Observations Podcast

Our listeners had plenty to say about reports that Apple Watch sales are declining, so Bryan Chaffin and John Martellaro are back joining Jeff Gamet to offer up their responses to your comments. They also share their reactions to Apple's latest iPhone 6 commercials.

TMO Daily Observations 2015-07-10: Listeners Respond to Apple Watch Sales Reports

Jul. 10, 2015 — Download: MP3 Version (AAC Version Coming Soon)

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Apple Ad: Hardware + Software = Awesome Phone with Buggy OS?

While there is a definite advantage to making both hardware and software, the “iOS8 Era” may not be the best time to brag about that considering the ongoing bugs that have yet to be squashed.

The concept of the commercial is fine, but I think it would’ve worked better bragging about MacBook + OS X = Stable, Efficient, Fast and Virus Free.


I was thinking that Apple’s new ads featuring photography and video from the iPhone 6 is a two part strategy for Apple.  First, the ads will help clear out inventory of iPhones before September.  Second, if the rumors are to be believed, then the next iPhone is going to have a big improvement to the camera system.  So by running ads now about how great the iPhone is at photography and videos it is also helping to lay a foundation for the next iPhone model as well.  Something like, “if you thought the iPhone took great pictures before, you won’t believe how good this new model is.”  Basically, Apple is trying to build up mental association that: wanting to take great photos and videos equals iPhone.

If I may also say, I love my Apple Watch.  I have been using it for about a month now, and I am completely happy with it.  The way I have been explaining the Apple Watch to people is that it is not a revolutionary device, but a transformational device.  It is like Paul Krugman, the economist, said about the Apple Watch; that it is the first device that keeps track of you instead of you keeping track of it.

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