Apple needs to do a killer Nike iAd campaign, now.

Otherwise, iAd will be pretty much trending towards DOA, because it will never overcome the obstacle of the clients’ initial resentment of Apple’s demand for strict control, as iTunes successfully did with the record labels’ resentment of it.

Hmmm. I wonder if we’ll ever find out any details about why things are getting rejected? Maybe they want stuff to take over the screen?

Apple, get a clue and give a little slack here please. You have a good idea, don’t blow it by trying to do everything for everyone and not letting the advertisers use there ideas.
If they want to participate, then let them will you.

Surprise. Steve Jobs is hard to work with. I’m sure it’s less about creative concepts than metrics and response. Creatives and brand managers get overruled all the time. When you drop $10 million for online ads and you want actionable data. Dollars to donuts, Apple is selling iAds as The Super Bowl times 10, and potential customers like Chanel and Adidas aren’t buying that unproven story.

The Business Insider article cites “scuttlebutt” (rumor) from “mobile execs” (no one from Apple or Adidas) as their sources. You can’t even call that journalism in the broadest sense. When there are facts about this, perhaps then it should be reported. All this report does is add another example that the profession of journalism online is dead.

Wow, these comments are ridiculous!  Are you guys really so concerned with Apple’s well-being that you are trying to help Apple’s iAd service by giving advice?  These are ADs, people.  Who give’s a crap if it fails?

And if it succeeds, will it make you happy, proud, inspired by Apple’s genius?  They’re are just making more dough, off of advertising now instead of rip-off technology prices.  You certainly won’t be making a dime off this program.  What is your stake in this program??

The Apple-loving is so entrenched that fans are concerned about the possibility that the iAd program might fail…  Wow.