Apple Debuts ‘Powerful’ Spot Featuring iPhone 5s

| Product News

Apple launched a new commercial on tuesday spot titled Powerful. It’s an ad for the iPhone 5s that is similar to the company's popular Your Verse iPad commercial from January, and it includes the song "Gigantic" by The Pixies.

Much like the Your Verse spot, the ad’s focus is what people are doing with an Apple device, like launching rockets or running a light board. Apple has helpfully listed some of the apps from the ad at the bottom of the page. There’s no mention of the slo-mo used on the dinosaur sequence, and so far no information about the art installation playing the cello, but the other apps used are shown. View the video below:

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