Apple Debuts ‘Powerful’ Spot Featuring iPhone 5s

| Product News

Apple launched a new commercial on tuesday spot titled Powerful. It’s an ad for the iPhone 5s that is similar to the company's popular Your Verse iPad commercial from January, and it includes the song "Gigantic" by The Pixies.

Much like the Your Verse spot, the ad’s focus is what people are doing with an Apple device, like launching rockets or running a light board. Apple has helpfully listed some of the apps from the ad at the bottom of the page. There’s no mention of the slo-mo used on the dinosaur sequence, and so far no information about the art installation playing the cello, but the other apps used are shown. View the video below:

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I love the Pixies! This was on TV last night and the minute that bass line started, the TV had my full attention before I even knew it was an Apple ad, and once that became clear, so much the better. For those who don’t know The Pixies, here’s a quick rundown: This particular song is from the album Surfer Rosa, released in 1988 and on the Rolling Stone list of 500 Greatest Albums Of All Time. Kurt Cobain said “Smells Like Teen Spirit” was him “basically trying to rip off The Pixies." So there’s your music lesson for today, now fire up your iPhone and go do something awesome with it. You’re more powerful than you think (I know because I saw it on TV)! wink

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