Apple "Think Different" Ad Creator Stepping Down | News

Apple “Think Different” Ad Creator Stepping Down

News

Jeff Gamet

9:10 AM, Oct. 30th ET, 2009

Articles by Author Jeff Gamet on Twitter Contact Author Bio

Comments (6)

TBWA/Media Arts Lab Chief Creative Officer Lee Clow is handing over the keys and stepping down from his creative lead position handling Apple's ad campaign, according to Advertising Age.

Mr. Clow's 40 year career has been highlighted by his work on Apple campaigns, including the famous "1984" commercial for the original Macintosh. He has also been involved in the silhouette iPod commercials as well as the Mac versus PC commercials.

Mr. Clow's decision to step down is seen as just a move on the way to retirement. The current creative director for the Apple campaign, Duncan Miller, will be taking over the creative lead position.

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6 Observer Comments

Jeff Gamet said on October 30th, 2009 at 8:31 AM:

Lee Clow has been instrumental in shaping Apple’s public image through advertising for decades. It will be interesting to see how those ad campaigns change with some one new at the helm.

Ion_Quest

said on October 30th, 2009 at 10:31 AM:

Think different originally meant: (1) Intel not inside and (2) Microsoft not inside. Ioday, Intel is inside (100%) and Microsoft ~half inside. Oh well…

Josh said on October 30th, 2009 at 11:36 AM:

... because Apple stopped thinking different - and is just another ugly corporation that tries to tell it’s customers whats in their best interest. No please - we don’t need background apps, we love this app store limbo, it’s no problem that you are blocking innovation on the iPhone because you are restricting core frameworks (like syncservices) for your own use. We’d even love to have a appstore for our macs - please protect us from developers that haven’t been aproved by Apple - we can’t protect ourselves and we can’t decide whats good for us!
Oh - and please continue locking us in certain carriers - we don’t need free choice of our mobile network. Even if there are some free thinkers (we don’t like them - non-conformers!) buying there legally unlocked iPhone abroad, we don’t want to allow them using tethering (even if their network allows it). Noone should be allowed to do anything at all without Apples approval.
Thank you!

daemon

said on October 30th, 2009 at 11:51 AM:

Josh,

Please stop using insightful sarcasm to “troll” through these forums

deasys

said on October 30th, 2009 at 7:51 PM:

Huh? What?

XSemperIdem5 said on November 2nd, 2009 at 1:44 PM:

Josh: Then, don’t buy Apple products.
Here is the importance of truly researching a product before you buy it. Don’t like its limitations or even the company that makes it? I’m sure other companies would appreciate your business. I’m in no way saying I agree with everything Apple does but, just a thought; since you shared yours.

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