Strong opening weekend sales of Apple's iPhone 5s and 5c sent shares of $AAPL soaring on Monday. In the late afternoon session, the company's stock jumped 5.05 percent, and were trading at US$491.00 per share, up $23.59, on heavy volume.
AAPL Chart for September 23rd, 2013
Source: Yahoo! Finance
Apple announced early Monday morning that it sold 9 million iPhone 5s and 5c models in its opening weekend, almost doubling the 5 million units the company sold in 2012 during the opening weekend of iPhone 5 sales. The news ran contrary to pronouncements of doom and gloom that surrounded Apple's decision not to announce iPhone 5c preorders, and it far surpassed the 6 million units many Wall Street analysts had predicted.
Apple also said that it expects its financial results to come in at the high end of its guidance for the September quarter. In July, Apple guided for revenue between $34 billion and $37 billion, and Monday's update means Wall Street should expect something closer to the higher number.
All of which cheered investors who have been told repeatedly that Apple is failing, can no longer innovate, and that the iPhone is dying platform. The most recent wave of such pronouncements came after Apple didn't announce results for iPhone 5c preorders. That decision was interpreted in some quarters as proof that Apple's new iPhones were a flop.
Reality, however, can be a harsh mistress, and Apple's actual first weekend results suggest the new iPhone models are likely to prove the most successful yet.
There are questions about the iPhone launch, however, and that includes product mix. Apple didn't break down numbers for specific models, and we know that supplies of the gold and silver (the new white) iPhone 5s were severely constrained.
Localytics issued a report on Monday that said the iPhone 5s outsold the iPhone 5c by 3.4x. It remains to be seen how much of a factor early adopters are in that figure, and how sales will shape up in the December quarter.
Apple's ability to produce additional inventory is also an unknown factor. Clearly Apple had more inventory on hand for this launch than it has ever managed to achieve before, but it wasn't enough to satisfy all demand, and it remains to be seen how quickly the company can get additional inventory into the channel.