The poor guy. Everyone writes about him day and night. This and that. He's no Steve Jobs. Maybe, but he must be his own man. Lamentations: he's just an operations guy. Praise: He sat next to Steve Jobs for over a decade and had Jobs's trust. The reins of Apple were handed over to him, but (tearfully) he doesn't know anything. His hair is funny. He's saving Apple. He's destroying Apple. Can we have the madness stop?
By now it should be clear that most articles about Tim Cook are written as click bait. It doesn't matter if the author has ever interviewed or even met Mr. Cook, like Walt Mossberg or NBC's Brian Williams. It doesn't matter if the author has even worked for Apple, been on campus, attended WWDC, or even bought an Apple T-shirt in the company store. Nope.
Just put Mr. Cook's name in the headline and add some spice. The juicier and and more negative the better, of course, because that implies insider knowledge. Regrettably, the title often writes a check the author cannot cash.
When I think about people who have the street cred to get to know Mr. Cook and write about him authoritatively, I think about Leander Kahney (@lkahney), Steven Levy (@StevenLevy), Harry McCracken (@harrymccracken) anyone on the re/code
The fact is, Tim Cook is a lightning rod. He represents a company one either loves or hates, and for that reason we either praise him too much or vilify him for a paycheck.
As for me, I'm getting pretty tired of it. The proof is in the pudding, and next week at the WWDC keynote we'll get another glimpse of what Apple's been doing under the leadership of Tim Cook. What's real is the products Apple creates and how they serve us. That's the quantitative measure of the man's execution at Apple.
And with that, we can move on to the week's tech news debris where Rocco Pendola (TheStreet), Jason Snell (Macworld) (and yours truly) write something of substance about Mr. Cook and Apple.
Next: the tech news debris for the week of May 26