The Mac Observer

McDonald’s to Offer Free McWi-Fi

TMO Talk (18)

Fast food giant McDonald's is planning on dropping fees for accessing the Internet via Wi-Fi in its restaurants in January, 2010. The company will be offering free wireless Internet access as part of a move to make its locations feel more like a "hang out" location instead of a fast hamburger joint, according to the Wall Street Journal.

McDonald's is currently charging US$2.95 for two hours of wireless Internet access at 11,000 if its U.S. locations. The company will continue to partner with AT&T for in-restaurant Wi-Fi.

The plan is to use free Wi-Fi as a tool to encourage customers to stay in the restaurants between meals and hopefully buy McCafe coffee drinks and the new line of smoothies and frappes.

"We're becoming a destination and free wi-fi just naturally fits," commented David Grooms, McDonald's Chief Information Officer. "This is another long-term investment that we see helps McDonald's stay relevant as a brand in the marketplace."

The decision to offer free wireless Internet access could be a move on McDonald's part to compete with Starbucks and other coffee chains for between meal customers.

McDonald's plans to roll out its free Wi-Fi program in mid January across the United States.

Post A Comment or Log-in. Need an account? Register here.

14 Observer Comments

Wonder if this will be coming in Canada too?

Bout McTime!

   Actions Bosco (Brad Hutchings) said on December 16th, 2009 at 10:41 AM (Edited: 05/26/2012 12:39 AM):

They’d also do well to have outdoor seating where the teenagers can smoke instead of at the entrances on in the parking lot.

Yeah, that’s good. enabling teenagers to break the law. that would be smart. At least in my state, you have to be 18 or older to purchase tobacco. And I know somebody who’s got more than one arrest for it at 16 already. I don’t think McDonald’s wants to open that can of worms and have to have monitoring. And yeah, 18 an 19 are still in the teens, but is it really worth the company’s time to have to monitor it if they do provide such a space? Our ATF agency would be all over that.

   Actions bdplatts said on December 16th, 2009 at 11:24 AM (Edited: 12/16/2009 1:52 PM):

Not in Canada anytime soon

   Actions geoduck said on December 16th, 2009 at 11:53 AM (Edited: 01/26/2012 2:46 PM):

Yeah, that’s good. enabling teenagers to break the law. that would be smart. At least in my state, you have to be 18 or older to purchase tobacco.

Tobacco? Breaking the law? Where did that come from.
Not kidding or being snarky, I really don’t know how you made the connection between WiFi and underage smoking..

   Actions Bosco (Brad Hutchings) said on December 16th, 2009 at 1:50 PM (Edited: 05/26/2012 12:39 AM):

geoduck has me blocked. This is gonna be even more fun now! +10 points to anyone who posts a few sentences about unicorns and the Apple Tablet.

Geoduck. It came from Bosco. He knows you’ve blocked him.

Here’s his post….

Bosco said on December 16th, 2009 at 10:41 AM:

They’d also do well to have outdoor seating where the teenagers can smoke instead of at the entrances on in the parking lot.

   Actions Bosco (Brad Hutchings) said on December 16th, 2009 at 2:27 PM (Edited: 05/26/2012 12:39 AM):

Gee thanks Tiger. I suppose you’re gonna tell everyone how Santa Claus isn’t real and that the original Ronald McDonald was actually Willard Scott in a clown costume.

I’m surprised more fast food places aren’t doing this. It can only bring them more business. I just wish it went into effect before the 12+ hour drive I have to do at the end of December.

If MacD’s is smart, it will ban smoking anywhere on its property.

   Actions furbies said on December 16th, 2009 at 6:48 PM (Edited: 11/09/2010 5:45 AM):

I’m fairly sure we have “free” internet access at YuckyDonalds here in Australia.

ps: Best wishes to all for the festive season…

I discovered they had AT&T Wi-Fi by accident when I turned on my iPod touch and it found the network. No sign letting customers know it’s even there.
McD’s just doesn’t say “hang-out” to me. It’s usually full of screaming kids and loud teenagers. Other than to quickly check my email, I won’t be hanging-out there. 
But if people are willing to hang out there then it should be good for business.
Starbucks also has AT&T Wi-Fi so I’ve never paid for Wi-Fi.

Had this in the UK for a couple of years now, I took it for granted that the US had it for free too.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 27th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales.com SuperSpeed SSDs from $58. Transform your Mac with an SSD Solution of up to 960GB! You won't believe it's the same machine! Once you experience an OWC SSD, no going back! - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal