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Steve Jobs: The iPhone Started with iPad Finger Scrolling

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Apple released the iPhone in 2007, and the iPad was released in April of 2010, but Apple CEO Steve Jobs told Walt Mossberg at the D8 Conference that the project really began with the tablet idea. The key moment, according to Mr. Jobs, was when one of his engineers got finger scrolling to work.

“I’ll tell you a secret,” Mr. Jobs told Mr. Mossberg, according to AllThingsD’s coverage of the event. “It began with the tablet. I had this idea about having a glass display, a multitouch display you could type on with your fingers. I asked our people about it. And six months later, they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He got scrolling working and some other things, and I thought, ‘my God, we can build a phone with this!’ So we put the tablet aside, and we went to work on the iPhone.”

Miguel Heft from The New York Times added that Mr. Jobs told the audience that Apple didn’t revisit the original tablet concept until after it had established itself as a major player in the smartphone business.

“Once we got our wind back,” Mr. Jobs said, “we pulled the tablet off the shelf.”

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4 Observer Comments

Sir Steve is still fun to watch.  He has a way of distilling everything to simplicity.  Apple without Steve Jobs is like Ford Motor Company without Henry Ford; it doesn’t exist!  I re-posted the ATD video at www.mactexan.com.

   Actions VaughnSC said on June 2nd, 2010 at 8:28 PM (Edited: 10/28/2010 9:56 AM):

First line: 2006? The iPhone wasn’t even announced until 2007.

Thanks for catching that, Vaughn. I’ve corrected the typo. smile

   Actions aardman said on June 2nd, 2010 at 11:48 PM (Edited: 08/20/2010 5:42 AM):

This is the difference between Apple and Microsoft.  Steve Jobs hatched his idea for a tablet and got his people working on it nearly 10 years ago and nobody heard even a word about an Apple tablet until the iPad’s imminent release.  Within weeks of hearing a rumor of an Apple tablet, Microsoft cobbles together a jerrybuilt Courier mock up and hypes it up to the rafters as if hype was going out of style.  And no surprise, the concept product is deep-sixed probably because MS realized belatedly that the product as conceived is flawed.

One company knows how to shepherd products from idea to release and commercial success.  The other company doesn’t.

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