With Help from Free Concert Tickets, 2nd Microsoft Store Opening Gets 1,000 People

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Microsoft opened up its second Microsoft Store retail location in Mission Viejo, CA Thursday. With the help of a free concert ticket giveaway for Canadian pop star Justin Bieber, the company saw a line of some one thousand people waiting for the doors to open, according to The OCRegister.

The newspaper reported that fans of Microsoft and Mr. Bieber began lining up on Wednesday, the day before the store opened. Many of those people wanted to be sure they were in time to get their hands on some of those free Justin Bieber tickets - this included one Mac user who there as a favor to his sister (or so he said in the video below), but brandished his MacBook Pro and made sure people know he was, "All Mac, all the way."

Microsoft also saw long lines of people awaiting the opening of its first retail location in Scottsdale, AZ on October 22nd, the day the company released Windows 7. While free concert tickets subbed out for the release of a new OS for this event, The OCRegister reported glowing reviews of the store, its wraparound video walls, and the Microsoft Surface tables.

"I like it," Percillia Chuajai, of Glendale, told the paper. "All the music, all the colors – it's very exciting."

"I can't believe how amazing it looks," added Navid Zamani, of Laguna Niguel. "The screens along the sides are phenomenal. The (Microsoft Surface) tables are awesome."

This is the first Microsoft Store to go head to head with an Apple Store, sort of...Apple's retail location in the same mall is closed for remodelling until November.


Video posted by The OCRegister.

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Comments

Bryan Chaffin

I think MS is brilliant for making sure there are lures for its store openings. Concert ticket giveaways, free stuff, celebrity appearances…anything the company has to do to ensure there are long lines is fair game in the publicity war that these retail stores are part of.

nealg

I think MS is brilliant for making sure there are lures for its store openings. Concert ticket giveaways, free stuff, celebrity appearances?anything the company has to do to ensure there are long lines is fair game in the publicity war that these retail stores are part of.

Bryan,

Any word on how the initial MSFT store is doing since their opening(although I do know it will take a couple of months to get a truer indication of how the MSFT stores are actually doing)? Another question that an answer would be nice for is how is their guru bar functioning? I think MSFT did a good job of tying the initial opening to the launch of their new os. The real question will be what kind of sustainability of sales they will have with these stores. If not to visit the guru bar, what will drag people towards a MSFT store vs going to one of their local Best Buy or its equivalent.

Neal

James

I dunno guys; they did the same thing with their Zune parties when it launched, all those concerts & swag-look how that turned out (no pun intended)! I think we’re going to have to check back in a couple of months.

I think the difference here is that pre-Apple Store, a lot of people had no awareness of Apple’s products whatsoever, whereas everybody knows Microsoft. Without the giveaways, what’s stopping people from just going to the cheaper store down the street (or even technician for that matter)? As with anything else they do, they can continue to dump money into them, but I’ll be very surprised if any of these stores turn an actual profit anytime soon.

aardman

Swag to lure fake lines on store opening.  How pathetic is that. “If the stores look like Apple’s, if the sales staff act like Apple’s, if the lines look like Apple’s, then it will succeed just like Apple!”

How about product as good as Apple’s?

iVoid

Swag to lure fake lines on store opening.  How pathetic is that. ?If the stores look like Apple?s, if the sales staff act like Apple?s, if the lines look like Apple?s, then it will succeed just like Apple!?

Apple has done giveaways in the past as well.

New store openings usually give t-shirts with the store name,for instance. I have a ‘Palo Alto’ one.

Lee Dronick

On the average how many people attend an Apple Store opening?

elehcdn

I haven’t really been following with this, but what hardware is MS showing in these stores. Are they showing a preference for their hardware support partners? One of the reasons for the success of the Apple Stores is that people are coming in to see (sexy) hardware, like iPods, iPhones, MacBooks, etc. In the past, when I have seen MS stores, they have been all about software, which is not as easy for walk up traffic.

Don

Yes, offering free tickets to a concert is a great way to get people to show up…once. The big question, of course, is will they come back?

In web design, a beautiful appearance and easy-to-navigate user experience will get people to your site once. After that, content is king. It is content that brings people to facebook and amazon, not free tickets. It is desirable, original products that brings people back, again and again, to the Apple stores. And what is there to bring people back to the MS store?

Tiger

Tickets for WHO?

WTF????

That’s lamer than USC’s offense today.

Lee Dronick

Tickets for WHO?

Maybe if they had booked The Who then MicroSoft would be considered so lame smile

Lee Dronick

That should be “wouldn’t.” A curse on not being able to edit our posts.

ctopher

@Sir Flashman - So Microsoft could sing that Apple “Reign o’er me”? Of course we’re not gonna take it. Surely The Who wouldn’t Sell Out (again!) smile

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